01 / Industrial Product Communication · Peroni Pompe
I transformed complex high-pressure pump engineering into a reusable visual communication system for product pages, technical sales, Factory Acceptance Tests, service communication, and international exhibitions.
Across selected Peroni Pompe work
01 / Context & Challenge
Peroni Pompe manufactures API-compliant plunger, diaphragm, metering, and steam-driven pumps for process industries. Standard power ends are combined with liquid ends, valves, seals, materials, and unit arrangements selected for each application.
Marketing requested a film for customers, prospects, and non-engineering departments inside client organisations. My role was to preserve the technical logic while using viewpoint, colour, motion, and information depth to make the operating principle easier to understand.
02 / My Role & Workflow
In SolidWorks I add visible liquid or gas volumes, rebuild missing presentation details, remove non-operational hooks or service parts, and simplify confidential geometry.
Decision Show function without exposing unnecessary engineering detail.
I compare render materials with physical samples and manufactured finishes, then choose the viewpoint that makes interfaces and hierarchy easiest to read.
Decision Accuracy and legibility before visual polish.
Stroke, valve timing, and flow direction are structured from engineer briefings, factory observation, and protected sectional drawings.
Decision Turn operating logic into a readable sequence.
I validate CMF, review critical keyframes, and approve a low-resolution video preview before committing to batch rendering.
Decision Correct expensive errors before final output.
Approved sequences are rendered in batches, then edited in Premiere Pro and After Effects with branding, explanatory text, and required visual effects.
Decision Adapt one verified technical story to each channel.
Workflow Evidence
01 / Factory Observation
I observed the pump's internal construction with engineers before defining stroke, valve timing, and flow.
Protected reference02 / Engineering Reference
Sectional drawings support component and sequence checks. All technical content shown here is permanently obscured.
03 / Physical Validation
I compare machined finishes, painted texture, and lubrication conditions with the visualization.
03 / Best Visuals — Top Five
Visual 01 / Product Inspection
I optimised the engineering CAD and prepared a consistent rotational render sequence so customers could inspect the Titano 31.30 directly on the official product page.
Visual 02 / Operating Principle
A public technical animation showing progressive pressure reduction across the sealing rings and the return of residual process fluid to the pump suction line.
Section view / Pressure cues / AnimationVisual 03 / Component Logic
The exploded sequence reveals component hierarchy and assembly order without exposing the complete engineering model.
Exploded view / Component hierarchy / AnimationVisual 04 / Customised System
A customer-facing presentation film combining controlled camera movement, 3D visualisation, and technical callouts for a customised pumping unit.
CAD optimisation / Rendering / Technical presentation
Visual 05 / Final B2B Application
Approved product renders and technical messages were adapted for rapid understanding at international exhibition scale.
Open the full panel PDF ↗04 / Technical Deep Dive — 3130N Plunger Pump
The 3130N combines a power end, three reciprocating plunger assemblies, valve timing, and two fluid phases that cannot be understood from the exterior alone. I structured one sequence that moves from product construction to the operating principle without losing the engineering relationships.
Power end & product envelope retained
Liquid-end interfaces preserved
01 / Engineering Input
The SolidWorks input established the complete product envelope, power-end and liquid-end interfaces, service features, and external presentation geometry. I removed non-operational details, rebuilt missing presentation elements, and controlled the disclosure depth before developing the internal operating sequence.
What could change Presentation detail, removable parts, and disclosure depth.
What could not change Axes, interfaces, component order, and mechanical continuity.
Crank rotation becomes the starting cue
Three motion paths stay comparable
02 / Communication Decision
The sequence first separates the major assemblies, then reveals the crank mechanism and three plunger paths before moving into the liquid-end section. This progression gives the viewer a spatial model first, so later valve and flow changes have a clear mechanical cause.
Design principle Establish where motion comes from before asking the viewer to interpret hydraulic timing.
03 / Engineering Verification
Reviews were conducted verbally with engineers and focused on incomplete detail visibility, fluid colour and representation, and critical coordination points such as valve opening and closing in relation to plunger motion. I exported keyframes and a low-resolution preview to resolve those issues before batch rendering.
04 / Final Customer Output
Peroni Pompe supplied the base model; I independently completed the CAD preparation, visual direction, animation, rendering, and post-production. Marketing defined the brand copy and publication channels. Produced without agency involvement, the approved film was published on the official website and LinkedIn.
05 / Engineering Collaboration
View the 3130N deep dive ↑
The drawings and animation shown here are public examples. Customer-specific CAD, specifications, identities, and unapproved review material remain offline.
06 / Scope, Adoption & Reach
Production Scope
Customer-facing renders in a reusable industrial product library
Technical animations covering operation, assembly, and maintenance
Customer-specific engineering communication projects supported
International exhibitions using adapted approved assets
FATs supported with technical communication
Deployment & Reach
Selected visualisations were published on official product pages as customer-facing technical explanation assets.
Individual posts consistently reached more than 5,000 views. The supplied 3130N post capture recorded 84 reactions, 3 comments, and 13 reposts.
View the official 3130N post ↗Public and exhibition use gave customers, prospects, and non-engineering stakeholders inside client companies a common visual reference for technical discussion.