01 / Industrial Product Communication · Peroni Pompe

From Engineering Complexity to Customer Clarity

I turned supplied pump CAD into a reusable visual system for product pages, technical sales, FATs, service, and exhibitions.

  • 30+Renderings
  • 10+Animations
  • 5+Customized Projects
Photorealistic customer-facing rendering of a Peroni Pompe industrial plunger pump
Role
Product Visualization DesignerOwned visualization execution from supplied CAD through animation, rendering, and post-production
Timeline
Core case: Autumn 2025 · Selected professional outputs: 2025–2026
Core Tools
SolidWorks, KeyShot, Cinema 4D, Premiere Pro, After Effects
Deliverables
Renderings, 360° viewers, technical animations, catalogs, presentations, and exhibition assets

01 / Context & Challenge

Static CAD and verbal explanations could not serve every customer-facing audience.

Industrial Context

High-pressure pumps for critical, application-specific conditions

  • Product range

    Peroni Pompe manufactures API-compliant plunger, diaphragm, metering, and steam-driven pumps for process industries.

  • System configuration

    Standard power ends combine with application-specific liquid ends, valves, seals, materials, and unit arrangements.

Communication Challenge

Accurate drawings and verbal explanations were not intuitive for every stakeholder.

  • Audience need

    Marketing requested a film for customers, prospects, and non-engineering departments inside client organizations.

  • My role

    I preserved the technical logic while using viewpoint, color, motion, and level of detail to clarify the operating principle.

Public cutaway showing the internal construction of a pump liquid end
A liquid end contains relationships that an exterior view cannot explain. Public image from Peroni Pompe ↗

02 / My Role & Workflow

Five decisions behind every approved visualization.

  1. 01

    CAD Preparation & Privacy

    Input Supplied engineering CAD.
    Decision Simplify details and control disclosure.
    Output A presentation-ready model.

  2. 02

    CMF & Camera

    Input Physical finishes and product samples.
    Decision Prioritize accuracy and legibility.
    Output Verified materials and viewpoints.

  3. 03

    Flow & Timing

    Input Engineer briefings and sectional references.
    Decision Clarify stroke, valve, and flow sequence.
    Output A readable operating timeline.

  4. 04

    Three Review Gates

    Input CMF, keyframes, and a low-resolution preview.
    Decision Resolve errors before batch rendering.
    Output An approved sequence.

  5. 05

    Post-production & Delivery

    Input Approved render batches and brand copy.
    Decision Adapt pacing and explanation by channel.
    Output Final customer-facing assets.

Workflow Evidence

Decisions grounded in the physical product.

01 / Factory Observation

Operation before animation

I observed the pump's internal construction with engineers before defining stroke, valve timing, and flow.

Permanently blurred engineering drawing used as a protected technical referenceProtected reference

02 / Engineering Reference

Verify relationships and timing

Sectional drawings support component and sequence checks. All technical content shown here is permanently obscured.

03 / Physical Validation

Match the digital model to reality

I compare machined finishes, painted texture, and lubrication conditions with the visualization.

03 / Technical Deep Dive — 3130N Plunger Pump

Connecting product architecture, mechanical motion, and fluid behavior.

The 3130N combines a power end, three reciprocating plunger assemblies, valve timing, and two fluid phases—relationships that an exterior view cannot explain. I structured one sequence that moves from product construction to operating principle without losing the engineering logic.

SolidWorks CAD view of the complete 3130N plunger pump before visualization preparation Power end & product envelope retained Liquid-end interfaces preserved

01 / Engineering Input

Reduce CAD complexity without breaking the system.

  • Engineering baseline

    The SolidWorks input established the product envelope, interfaces, service features, and presentation geometry.

  • My preparation

    I removed non-operational details, rebuilt missing presentation elements, and controlled disclosure depth before developing the internal sequence.

What could change Presentation detail, removable parts, and disclosure depth.
What could not change Axes, interfaces, component order, and mechanical continuity.

3130N power end shown in close view with crankshaft, connecting rods, and three plunger axes visible Crank rotation becomes the starting cue Three motion paths stay comparable

02 / Communication Decision

Reveal the mechanism before explaining the flow.

  • Sequence structure

    Separate the major assemblies, reveal the crank and plunger paths, then move into the liquid-end section.

  • Communication logic

    Give viewers a spatial model first so valve and flow changes retain a clear mechanical cause.

3130N liquid-end keyframe showing the cyan suction phase and corresponding valve state
Suction phase · Cyan
3130N liquid-end keyframe showing the magenta discharge phase and corresponding valve state
Discharge phase · Magenta

03 / Engineering Verification

Check motion, valve state, and flow as one timeline.

  • Engineer review

    Check detail visibility, fluid representation, and valve timing in relation to plunger motion.

  • Validation output

    I exported keyframes and a low-resolution preview to resolve issues before batch rendering.

  1. Gate 01Geometry & CMFDetail visibility, material identity, and disclosure level
  2. Gate 02Critical keyframesValve state, plunger position, and corresponding fluid direction
  3. Gate 03Preview approvalFluid color, timing, camera sequence, and explanatory rhythm

04 / Final Customer Output

One film moves from product construction to operating principle.

The approved film was designed as one shared explanation for engineering, marketing, and customer-facing communication.

Engineering-reviewed · Official Peroni Pompe publication ↗
  • Company input

    Peroni Pompe supplied the base model.

  • Independent execution

    I independently completed CAD preparation, visual direction, animation, rendering, and post-production.

  • Marketing role

    Marketing defined the brand copy and publication channels.

Disclosure Boundary

The drawings and animation shown here are public examples. Customer-specific CAD, specifications, identities, and unapproved review material remain offline.

04 / Selected Customer-Facing Outcomes

Five selected outcomes show the path from product inspection to customer application.

Visual 02 / Operating Principle

Dedalo® Seal Flow

A public technical animation showing progressive pressure reduction across the sealing rings and the return of residual process fluid to the pump suction line.

Visual 03 / Component Logic

Axial Double-Port Valve

The exploded sequence reveals component hierarchy and assembly order without exposing the complete engineering model.

Visual 04 / Customized System

CO₂ Injection Pump System

A customer-facing presentation film combining controlled camera movement, 3D visualization, and technical callouts for a customized pumping unit.

Peroni Pompe large-format product communication panel for ADIPEC 2025

Visual 05 / Final B2B Application

ADIPEC Exhibition Panel

Approved product renders and technical messages were adapted for rapid understanding at international exhibition scale.

Open the full panel PDF ↗

05 / Scope, Adoption & Reach

Verified production scope and real-world deployment.

International Deployment 4

International exhibitions

Approved visuals were adapted for exhibition-scale customer communication.

Technical Review Support 2

Factory Acceptance Tests

Technical visuals supported customer review and explanation during FATs.

Official Adoption Live

Official product pages

Selected visualizations were published as customer-facing technical explanation assets.

Platform Reach 5K+

Official LinkedIn publication

The supplied 3130N post capture recorded 84 reactions, 3 comments, and 13 reposts.

View the official 3130N post ↗